Job details

As a Marketing & Communications Officer at Top Way, you will be responsible for shaping and promoting the company’s brand identity, managing internal and external communications, and supporting strategic marketing initiatives. You will play a key role in enhancing the company’s public presence through digital platforms, campaigns, and stakeholder engagement. This is a dynamic position that requires creativity, strategic thinking, and strong communication skills to drive consistent and impactful messaging.

Responsibilities

• Develop and execute marketing and communication strategies that align with Top Way’s brand and business objectives.

• Manage the creation and distribution of promotional materials, including brochures, newsletters, press releases, and presentations.

• Oversee the company’s digital presence, including website content, social media channels, and email campaigns.

• Coordinate with internal teams to support events, sponsorships, and public relations initiatives.

• Maintain consistent messaging across all communication platforms and ensure adherence to brand guidelines.

• Analyze campaign performance and generate reports to measure effectiveness and recommend improvements.

• Build and maintain relationships with media outlets, partners, and stakeholders.

• Assist with the planning and execution of corporate events, conferences, and marketing campaigns.

• Monitor market trends and competitor activity to inform strategic planning and positioning.

• Support crisis communication planning and implementation when required.

Benefits:

• Competitive salary and performance incentives.

• Opportunities for professional development and leadership growth.

• Collaborative work culture with cross-functional exposure.

• Access to training in modern marketing tools and communication strategies.

• Comprehensive health and wellness benefits.