Case details

Case Study: End-to-End Design & Construction of Top Way’s Automotive Showroom

At Top Way, our commitment to delivering excellence is not only seen in the services we provide but also in the infrastructure we build ourselves. Our recent project — the complete design, construction, and outfitting of our automotive showroom in Erbil — exemplifies our ability to execute complex developments entirely in-house, from the ground up.

A Facility Built by Top Way, For Top Way

Unlike many companies that outsource their major capital projects, Top Way managed and executed the entire showroom build using our own engineering, procurement, and construction (EPC) capabilities. Every detail — from structural works and interior finishing to utilities, systems integration, and final outfitting — was handled by our internal teams and trusted project managers.

This project demonstrates our ability to mobilize cross-functional resources, coordinate specialized trades, and meet accelerated timelines — all while maintaining strict quality and safety standards.

Multifunctional, Client-Focused Design

Strategically located on Duhok Road, this flagship showroom was developed to support multiple service verticals:

• Automotive Sales: A sleek, open-concept vehicle display area allows clients to explore our growing fleet of new and pre-owned vehicles in a polished, professional setting.

• Fleet & Rental Operations: The facility includes a dedicated area for showcasing our rental inventory — from sedans and SUVs to armored and commercial vehicles — complete with on-site coordination and dispatch space.

• Corporate Office & Client Engagement Zones: Custom-built offices, private meeting rooms, and lounge areas provide a professional space for contract negotiation, customer service, and day-to-day operations.

• On-Site Services: The rear section of the showroom integrates minor servicing, detailing, and fleet preparation bays to streamline readiness of rental and sales units.

All architectural, civil, electrical, and mechanical works were performed by Top Way’s Construction Division, supported by our Engineering and Procurement teams to ensure seamless execution and cost-efficiency across every phase.

Smart Infrastructure & Systems Integration

The showroom is equipped with:

• Integrated digital display systems for showcasing live inventory

• Access control and surveillance systems for safety and asset protection

• CRM-enabled workstations to support sales workflows and fleet management

• Backup power systems and climate controls for uninterrupted operations

Impact & Strategic Value

This showroom is more than just a retail and office space — it’s a strategic asset that consolidates our automotive services under one roof while projecting the professionalism, capability, and confidence that clients expect from Top Way.

Since launch, the facility has served a wide spectrum of clientele including representatives from multinational corporations, local government agencies, NGOs, and private-sector fleet buyers. The project also stands as a testament to Top Way’s full-cycle capability — from procurement and civil works to delivery and commercial operations.

A New Platform for Toyota, Client Relations, and Warehousing

With the completion of this facility, Top Way is proud to announce its strategic agreement to represent and showcase Toyota vehicles, further enhancing our automotive offerings. The showroom will now serve as a primary location for Toyota model display, consultation, and walk-in sales — aligning with our goal to deliver premium vehicle solutions to a growing client base.

In addition, the site will act as a dedicated venue for high-level client meetings, relationship management, and after-sales coordination. The integrated storage and warehousing zones will support seamless inventory management for both vehicle fleets and essential automotive parts, reinforcing our ability to deliver promptly and efficiently.

A Blueprint for Scalable Expansion

With its modular layout and self-sufficient design, the showroom sets a new internal benchmark for future Top Way regional hubs, designed to scale alongside our growing automotive and rental operations across Iraq and beyond.

Built by our hands. Powered by our vision. Delivered to our standards.

The Top Way showroom is a clear reflection of our core values — self-reliance, precision, and excellence in execution.